Analytics tools for social media sites
Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
Visit Twitter business to learn about using Twitter Advertising, Twitter Cards, and the analytics function to grow your followers and find new ones.
Top Twitter Tools from Social Media Today. These include ManageFlitter, Buffer, CoTweet, Commun.It, Argyle Social, Refollow, Tweetdeck, TweetLevel, Hootsuite and Tweepi.
Know your Analytics Terms
From Unmetric, a free eBook of 29 Must-Know Terms for Every Social Media Analyst. Download the PDF.
Insights provide measurements on your Page's performance. Find anonymized demographic data about your audience, and see how people are discovering and responding to your posts. This is available to you after you reach 30 likes for a business fan page.
LinkedIn page analytics
LinkedIn has launched a page analytics tab for company pages. Once you create your company page, it automatically appears. Here is a link to a free webinar on building a successful LinkedIn company page.
LinkedIn Company Page
You can add a company page ONLY if your company has an email domain (ie: mycompany.com). You can't create a company page if you use Gmail, Hotmail, Yahoo or another as your business email address. Your email must tie to your company website domain.