Class Projects and Scope
Over five weeks, you will learn and do the following:
Landing page and 3-part email campaign.
Internet Marketing Plan.
Do a future external scan of your market area.
Use the SKEPTIC worksheet. Download it here.
List your Desired Outcomes and positioning on the appropriate worksheet
Describe your target customer in as much detail as possible (their likes, dislikes, shopping habits, media habits, where they live and work, family size, age, income, occupation). Use the Resource Links on this website to do your customer research.
Third Assignment and Project 1
Use the worksheets on the Internet Plan Worksheets tab to create your
Success Measures and Current State/SWOT. Create a landing page and write your 3-part email campaign to attract new customers and capture their contact information.
Fourth Assignment and Project 2
Use the worksheet on the Internet Plan Worksheets tab to create your
Action Plan. Put all worksheets together into one document to create your Internet Marketing Plan. Present your the highlights of your plan, your landing page and email campaign in class.